Home › Louisiana Tech University › Marketing

Marketing at Louisiana Tech University

Ruston, LA · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $28,853/yr (-37% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 10.4x earnings multiple (6.2x out-of-state)

Ranked #488 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$411K	$421K	$411K
Earnings Multiple (In-State)	10.1x	10.4x	10.1x
Earnings Multiple (Out-of-State)	6.1x	6.2x	6.1x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	36	36	33

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$40,500

Out-of-state: $67,464 (6.2x ROI)

4-Year Net Price (After Aid)

$48,836

-21% less than sticker · See by income

Median Debt at Graduation

$21,500

8.9 months of Year 1 earnings

Program Analysis

Louisiana Tech University's Marketing graduates start at $28,853/yr, trailing the $45,450 national average by 37%. The program's value hinges on affordability.

With a 10.4x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 0% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $21,500 against $28,853/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #488 ranking among 502 Marketing programs places Louisiana Tech University in the lower half. Price, proximity, and personal fit become the stronger arguments.

About Louisiana Tech University

A 73% acceptance rate means Louisiana Tech University is accessible to most applicants, serving 7,819 students in Ruston, LA.

See all programs and financial aid at Louisiana Tech University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Louisiana Tech University

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 36/100 DegreeOutlook Score mean for Marketing at Louisiana Tech University?

At 36/100, the financial outlook is modest. Higher-scoring Marketing programs exist, though non-financial factors may justify this choice.

Should I worry about AI if I study Marketing at Louisiana Tech University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is Louisiana Tech University a good choice for Marketing despite lower starting pay?

Starting salary is one data point. If Louisiana Tech University's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →