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Public Relations & Advertising at Marquette University

Milwaukee, WI · Private nonprofit · Bachelor's Degree · Public Relations, Advertising, and Applied Communication

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $40,583/yr (3% vs median)

AI Risk High (51% exposed)

Job Market Very Large (161,400 openings/yr)

ROI 3.2x earnings multiple

Ranked #129 of 183 Public Relations & Advertising programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$629K	$614K	$554K
Earnings Multiple	3.2x	3.2x	2.8x
Probability of Field Employment	62%	55%	40%
DegreeOutlook Score	43	42	42

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$194,800

4-Year Net Price (After Aid)

$116,948

40% less than sticker · See by income

Median Debt at Graduation

$24,286

7.2 months of Year 1 earnings

Reported Earnings (5 Year)

$64,008

58% growth from Year 1

Program Analysis

First-year earnings of $40,583 track close to the $39,349 national median for Public Relations & Advertising programs. This is a middle-of-the-road outcome on salary alone.

At 3.2x tuition cost in decade earnings, the ROI is moderate. This program pays for itself, but it's not a financial slam-dunk.

The 12% difference between AI scenarios reflects partial automation exposure. Some Public Relations & Advertising career paths face displacement, but others in the field are more insulated.

At $24,286 against $40,583/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #129 ranking among 183 Public Relations & Advertising programs places Marquette University in the lower half. Price, proximity, and personal fit become the stronger arguments.

The $40,583-to-$64,008 earnings arc over five years reflects a 58% gain — well above average career growth for recent graduates.

About Marquette University

Marquette University has a 87% acceptance rate, making it broadly accessible, enrolling 7,238 students in Milwaukee, WI. Financial aid reduces the effective four-year cost to $116,948 — 40% less than the list price.

See all programs and financial aid at Marquette University →

Top Career Paths

Human resources managers $140,030/yr

Public relations managers $138,520/yr

Training and development managers $127,090/yr

View all 17 career paths with salary ranges and AI risk →

Compare & Explore

Public Relations & Advertising at Other Schools

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Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 42/100 DegreeOutlook Score mean for Public Relations & Advertising at Marquette University?

At 42/100, the financial outlook is modest. Higher-scoring Public Relations & Advertising programs exist, though non-financial factors may justify this choice.

Should I worry about AI if I study Public Relations & Advertising at Marquette University?

The 51% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →