Program Analysis
Starting salaries of $37,191/yr fall 18% below the $45,450 national median for Marketing. The financial case depends heavily on whether tuition compensates.
With a 13.7x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.
The 6% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.
At $24,625 against $37,191/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.
A #367 ranking among 502 Marketing programs places Marshall University in the lower half. Price, proximity, and personal fit become the stronger arguments.
A 26% earnings increase from $37,191 to $46,939 over five years is solid — not a moonshot, but evidence of normal career advancement.