Marketing at Michigan State University

East Lansing, MI · Public · Bachelor's Degree
70 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
71
Optimistic
70
Base Case
63
Pessimistic
Earnings $57,275/yr (26% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 11.0x earnings multiple (4.1x out-of-state)
Ranked #27 of 502 Marketing programs Top 5%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $735K $706K $614K
Earnings Multiple (In-State) 11.5x 11.0x 9.6x
Earnings Multiple (Out-of-State) 4.2x 4.1x 3.5x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 71 70 63

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$63,952
Out-of-state: $173,488 (4.1x ROI)
4-Year Net Price (After Aid)
$83,004
-30% less than sticker · See by income
Median Debt at Graduation
$22,250
4.7 months of Year 1 earnings
Reported Earnings (5 Year)
$88,000
54% growth from Year 1

Program Analysis

At $57,275 per year, Marketing graduates from Michigan State University significantly outpace the $45,450 national average for this major, reflecting strong employer demand for this program's graduates.

Every dollar of in-state tuition returns an estimated 11.0x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 16% gap from the optimistic case.

The median debt load of $22,250 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

At #27 of 502 nationally, this is a top-5% Marketing program. Financial outcomes consistently outperform the vast majority of peers.

Five-year earnings of $88,000 show a 54% jump from the $57,275 starting point — strong upward trajectory suggesting real career acceleration.

About Michigan State University

With 84% of applicants admitted, Michigan State University prioritizes broad access, one of the larger campuses at 40,243 students in East Lansing, MI.

See all programs and financial aid at Michigan State University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Michigan State University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Michigan State University?
This program scores 70/100 — placing it among the stronger programs for Marketing nationally. The score reflects above-average earnings, manageable AI risk, and solid financial return.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $613,937 in decade earnings vs $735,080 in the optimistic case — a meaningful gap.
What makes Michigan State University's Marketing program stand out?
Ranked #27 of 502 programs nationally, Michigan State University lands in the top 5%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →