Marketing at Middle Tennessee State University

Murfreesboro, TN · Public · Bachelor's Degree
62 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
63
Optimistic
62
Base Case
56
Pessimistic
Earnings $43,612/yr (-4% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 15.1x earnings multiple (4.9x out-of-state)
Ranked #148 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $586K $575K $520K
Earnings Multiple (In-State) 15.4x 15.1x 13.7x
Earnings Multiple (Out-of-State) 5.0x 4.9x 4.5x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 63 62 56

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$38,024
Out-of-state: $116,168 (4.9x ROI)
4-Year Net Price (After Aid)
$50,396
-33% less than sticker · See by income
Median Debt at Graduation
$17,897
4.9 months of Year 1 earnings
Reported Earnings (5 Year)
$62,637
44% growth from Year 1

Program Analysis

Graduates earn $43,612/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

With a 15.1x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 11% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

With first-year pay of $43,612 far exceeding the $17,897 median debt, the payback timeline is measured in months, not years.

A #148 ranking among 502 Marketing programs places Middle Tennessee State University in the middle-to-upper range. Solid, not exceptional.

A 44% earnings increase from $43,612 to $62,637 over five years is solid — not a moonshot, but evidence of normal career advancement.

About Middle Tennessee State University

A 68% admission rate makes Middle Tennessee State University accessible to a wide range of qualified students, enrolling 16,115 students in Murfreesboro, TN.

See all programs and financial aid at Middle Tennessee State University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Middle Tennessee State University

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 62/100 DegreeOutlook Score mean for Marketing at Middle Tennessee State University?
At 62/100, Middle Tennessee State University's Marketing program delivers middling returns. School cost and personal fit become important decision factors.
Should I worry about AI if I study Marketing at Middle Tennessee State University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →