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Marketing at Midwestern State University

Wichita Falls, TX · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $45,018/yr (-1% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 13.0x earnings multiple (11.0x out-of-state)

Ranked #190 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$544K	$537K	$494K
Earnings Multiple (In-State)	13.2x	13.0x	12.0x
Earnings Multiple (Out-of-State)	11.1x	11.0x	10.1x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	60	59	53

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$41,240

Out-of-state: $49,040 (11.0x ROI)

4-Year Net Price (After Aid)

$47,528

-15% less than sticker · See by income

Median Debt at Graduation

$24,146

6.4 months of Year 1 earnings

Reported Earnings (5 Year)

$56,861

26% growth from Year 1

Program Analysis

Midwestern State University's Marketing program produces graduates earning $45,018/yr — within striking distance of the $45,450 national average for this field.

With a 13.0x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 9% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $24,146 against $45,018/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #190 ranking among 502 Marketing programs places Midwestern State University in the middle-to-upper range. Solid, not exceptional.

A 26% earnings increase from $45,018 to $56,861 over five years is solid — not a moonshot, but evidence of normal career advancement.

About Midwestern State University

A 87% acceptance rate means Midwestern State University is accessible to most applicants, with a smaller student body of 4,043 in Wichita Falls, TX. With 40% of students on Pell Grants, the campus draws from a broad economic spectrum.

See all programs and financial aid at Midwestern State University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Midwestern State University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 59/100 DegreeOutlook Score mean for Marketing at Midwestern State University?

At 59/100, Midwestern State University's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at Midwestern State University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →