Marketing at Missouri State University-Springfield

Springfield, MO · Public · Bachelor's Degree
62 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
63
Optimistic
62
Base Case
56
Pessimistic
Earnings $43,641/yr (-4% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 15.6x earnings multiple (7.9x out-of-state)
Ranked #143 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $573K $563K $512K
Earnings Multiple (In-State) 15.9x 15.6x 14.2x
Earnings Multiple (Out-of-State) 8.0x 7.9x 7.1x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 63 62 56

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$36,096
Out-of-state: $71,712 (7.9x ROI)
4-Year Net Price (After Aid)
$70,008
-94% less than sticker · See by income
Median Debt at Graduation
$23,250
6.4 months of Year 1 earnings
Reported Earnings (5 Year)
$60,796
39% growth from Year 1

Program Analysis

Missouri State University-Springfield's Marketing program produces graduates earning $43,641/yr — within striking distance of the $45,450 national average for this field.

The 15.6x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 11% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $23,250 debt-to-$43,641 income ratio translates to about 6 months of earnings. Standard loan terms should handle this comfortably.

Ranked #143 out of 502 programs, Missouri State University-Springfield's Marketing offering sits in the upper half but doesn't break into the top tier.

The five-year earnings trajectory from $43,641 to $60,796 shows 39% growth, reflecting steady but unremarkable salary progression.

About Missouri State University-Springfield

A 91% acceptance rate means Missouri State University-Springfield is accessible to most applicants, enrolling 13,407 students in Springfield, MO.

See all programs and financial aid at Missouri State University-Springfield →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Missouri State University-Springfield

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does Missouri State University-Springfield's Marketing program score?
This program scores 62/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →