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Marketing at Missouri Western State University

Saint Joseph, MO · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $43,070/yr (-5% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 12.6x earnings multiple (7.0x out-of-state)

Ranked #335 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$493K	$493K	$462K
Earnings Multiple (In-State)	12.6x	12.6x	11.8x
Earnings Multiple (Out-of-State)	7.0x	7.0x	6.6x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	52	51	46

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$39,200

Out-of-state: $70,000 (7.0x ROI)

4-Year Net Price (After Aid)

$50,552

-29% less than sticker · See by income

Median Debt at Graduation

$18,143

5.1 months of Year 1 earnings

Program Analysis

Graduates earn $43,070/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

The 12.6x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 6% scenario spread suggests disruption would dent but not destroy the earnings outlook.

With first-year pay of $43,070 far exceeding the $18,143 median debt, the payback timeline is measured in months, not years.

At #335 out of 502 programs, Missouri Western State University's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

About Missouri Western State University

with a smaller student body of 2,372 in Saint Joseph, MO.

See all programs and financial aid at Missouri Western State University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Missouri Western State University

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does Missouri Western State University's Marketing program score?

A score of 51/100 reflects decent absolute metrics, but Missouri Western State University trails the majority of Marketing programs on relative rankings. Context matters more than the raw number.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →