Marketing at Morehead State University

Morehead, KY · Public · Bachelor's Degree
53 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
54
Optimistic
53
Base Case
48
Pessimistic
Earnings $38,636/yr (-15% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 13.5x earnings multiple (9.0x out-of-state)
Ranked #296 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $535K $530K $488K
Earnings Multiple (In-State) 13.6x 13.5x 12.4x
Earnings Multiple (Out-of-State) 9.1x 9.0x 8.3x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 54 53 48

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$39,352
Out-of-state: $58,824 (9.0x ROI)
4-Year Net Price (After Aid)
$40,356
-3% less than sticker · See by income
Median Debt at Graduation
$23,500
7.3 months of Year 1 earnings
Reported Earnings (5 Year)
$53,788
39% growth from Year 1

Program Analysis

First-year earnings of $38,636 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

With a 13.5x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 9% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $23,500 against $38,636/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #296 ranking among 502 Marketing programs places Morehead State University in the lower half. Price, proximity, and personal fit become the stronger arguments.

A 39% earnings increase from $38,636 to $53,788 over five years is solid — not a moonshot, but evidence of normal career advancement.

About Morehead State University

Morehead State University has a 82% acceptance rate, making it broadly accessible, with a smaller student body of 4,689 in Morehead, KY.

See all programs and financial aid at Morehead State University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

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Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 53/100 DegreeOutlook Score mean for Marketing at Morehead State University?
At 53/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.
Should I worry about AI if I study Marketing at Morehead State University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →