Marketing at Murray State University

Murray, KY · Public · Bachelor's Degree
56 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
57
Optimistic
56
Base Case
50
Pessimistic
Earnings $45,042/yr (-1% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 13.0x earnings multiple (6.5x out-of-state)
Ranked #239 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $507K $505K $471K
Earnings Multiple (In-State) 13.1x 13.0x 12.1x
Earnings Multiple (Out-of-State) 6.5x 6.5x 6.1x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 57 56 50

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$38,832
Out-of-state: $77,808 (6.5x ROI)
4-Year Net Price (After Aid)
$36,484
6% less than sticker · See by income
Median Debt at Graduation
$21,997
5.9 months of Year 1 earnings
Reported Earnings (5 Year)
$51,087
13% growth from Year 1

Program Analysis

Graduates earn $45,042/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

With a 13.0x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 7% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

With first-year pay of $45,042 far exceeding the $21,997 median debt, the payback timeline is measured in months, not years.

A #239 ranking among 502 Marketing programs places Murray State University in the middle-to-upper range. Solid, not exceptional.

The limited growth from $45,042 to $51,087 over five years suggests earnings in this field plateau relatively early in one's career.

About Murray State University

Murray State University accepts 86% of applicants — an open-access institution by design, enrolling 6,646 students in Murray, KY.

See all programs and financial aid at Murray State University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Murray State University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 56/100 DegreeOutlook Score mean for Marketing at Murray State University?
At 56/100, Murray State University's Marketing program delivers middling returns. School cost and personal fit become important decision factors.
Should I worry about AI if I study Marketing at Murray State University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →