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Marketing at Nicholls State University

Thibodaux, LA · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $33,229/yr (-27% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 15.9x earnings multiple (14.0x out-of-state)

Ranked #359 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$524K	$520K	$482K
Earnings Multiple (In-State)	16.0x	15.9x	14.7x
Earnings Multiple (Out-of-State)	14.1x	14.0x	13.0x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	49	49	45

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$32,692

Out-of-state: $37,064 (14.0x ROI)

4-Year Net Price (After Aid)

$48,364

-48% less than sticker · See by income

Median Debt at Graduation

$21,462

7.8 months of Year 1 earnings

Reported Earnings (5 Year)

$50,378

52% growth from Year 1

Program Analysis

First-year earnings of $33,229 place Nicholls State University below the $45,450 national median for Marketing — worth weighing against tuition and cost of living.

The 15.9x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 8% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $21,462 debt-to-$33,229 income ratio translates to about 8 months of earnings. Standard loan terms should handle this comfortably.

At #359 out of 502 programs, Nicholls State University's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

Earnings growth from $33,229 to $50,378 over five years (52% increase) indicates that graduates in this field see meaningful salary progression.

About Nicholls State University

Nicholls State University accepts 96% of applicants — an open-access institution by design, with a smaller student body of 4,772 in Thibodaux, LA.

See all programs and financial aid at Nicholls State University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Nicholls State University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does Nicholls State University's Marketing program score?

This program scores 49/100 — on the lower end for Marketing. Prospective students should carefully weigh costs against likely earnings.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why are Marketing earnings lower at Nicholls State University?

Lower starting pay at Nicholls State University may reflect local labor market conditions rather than program quality. Many graduates see convergence with national averages within 3-5 years.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →