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Marketing at Northeastern Illinois University

Chicago, IL · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $43,320/yr (-5% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 11.0x earnings multiple (6.0x out-of-state)

Ranked #234 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$551K	$544K	$499K
Earnings Multiple (In-State)	11.1x	11.0x	10.1x
Earnings Multiple (Out-of-State)	6.1x	6.0x	5.5x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	57	56	50

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$49,532

Out-of-state: $90,904 (6.0x ROI)

4-Year Net Price (After Aid)

$54,200

-9% less than sticker · See by income

Median Debt at Graduation

$13,000

3.6 months of Year 1 earnings

Reported Earnings (5 Year)

$57,544

33% growth from Year 1

Program Analysis

First-year earnings of $43,320 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

The 11.0x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 10% scenario spread suggests disruption would dent but not destroy the earnings outlook.

At $13,000 in median debt against $43,320 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

Ranked #234 out of 502 programs, Northeastern Illinois University's Marketing offering sits in the upper half but doesn't break into the top tier.

The five-year earnings trajectory from $43,320 to $57,544 shows 33% growth, reflecting steady but unremarkable salary progression.

About Northeastern Illinois University

Northeastern Illinois University has a 70% acceptance rate, making it broadly accessible, a smaller institution with 3,869 students in Chicago, IL. Pell Grant recipients make up 54% of the student body — a marker of economic diversity.

See all programs and financial aid at Northeastern Illinois University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Northeastern Illinois University

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does Northeastern Illinois University's Marketing program score?

This program scores 56/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →