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Marketing at Northern Arizona University

Flagstaff, AZ · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $43,692/yr (-4% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 12.3x earnings multiple (5.4x out-of-state)

Ranked #135 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$640K	$622K	$554K
Earnings Multiple (In-State)	12.6x	12.3x	10.9x
Earnings Multiple (Out-of-State)	5.5x	5.4x	4.8x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	63	62	56

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$50,608

Out-of-state: $115,600 (5.4x ROI)

4-Year Net Price (After Aid)

$59,688

-18% less than sticker · See by income

Median Debt at Graduation

$20,469

5.6 months of Year 1 earnings

Reported Earnings (5 Year)

$69,885

60% growth from Year 1

Program Analysis

Northern Arizona University's Marketing program produces graduates earning $43,692/yr — within striking distance of the $45,450 national average for this field.

With a 12.3x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 13% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

Loan repayment is a non-issue here — $20,469 in median debt clears quickly against $43,692 in annual earnings.

A #135 ranking among 502 Marketing programs places Northern Arizona University in the middle-to-upper range. Solid, not exceptional.

The $43,692-to-$69,885 earnings arc over five years reflects a 60% gain — well above average career growth for recent graduates.

About Northern Arizona University

A 91% acceptance rate means Northern Arizona University is accessible to most applicants, one of the larger campuses at 23,041 students in Flagstaff, AZ.

See all programs and financial aid at Northern Arizona University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Northern Arizona University

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 62/100 DegreeOutlook Score mean for Marketing at Northern Arizona University?

At 62/100, Northern Arizona University's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at Northern Arizona University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →