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Marketing at Northern Kentucky University

Highland Heights, KY · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $45,386/yr (-0% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 13.0x earnings multiple (6.6x out-of-state)

Ranked #154 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$575K	$565K	$514K
Earnings Multiple (In-State)	13.2x	13.0x	11.8x
Earnings Multiple (Out-of-State)	6.7x	6.6x	6.0x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	62	61	55

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$43,584

Out-of-state: $85,920 (6.6x ROI)

4-Year Net Price (After Aid)

$28,672

34% less than sticker · See by income

Median Debt at Graduation

$20,500

5.4 months of Year 1 earnings

Reported Earnings (5 Year)

$61,687

36% growth from Year 1

Program Analysis

Graduates earn $45,386/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

The 13.0x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 11% scenario spread suggests disruption would dent but not destroy the earnings outlook.

With first-year pay of $45,386 far exceeding the $20,500 median debt, the payback timeline is measured in months, not years.

Ranked #154 out of 502 programs, Northern Kentucky University's Marketing offering sits in the upper half but doesn't break into the top tier.

The five-year earnings trajectory from $45,386 to $61,687 shows 36% growth, reflecting steady but unremarkable salary progression.

About Northern Kentucky University

Northern Kentucky University accepts 96% of applicants — an open-access institution by design, serving 8,065 students in Highland Heights, KY. The average net cost of $28,672 over four years represents a 34% discount from published tuition.

See all programs and financial aid at Northern Kentucky University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Northern Kentucky University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does Northern Kentucky University's Marketing program score?

This program scores 61/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →