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Marketing at Oakland University

Rochester Hills, MI · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $50,087/yr (10% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 9.9x earnings multiple (6.2x out-of-state)

Ranked #156 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$591K	$579K	$523K
Earnings Multiple (In-State)	10.1x	9.9x	8.9x
Earnings Multiple (Out-of-State)	6.4x	6.2x	5.6x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	62	61	55

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$58,776

Out-of-state: $92,752 (6.2x ROI)

4-Year Net Price (After Aid)

$54,336

8% less than sticker · See by income

Median Debt at Graduation

$24,125

5.8 months of Year 1 earnings

Reported Earnings (5 Year)

$65,296

30% growth from Year 1

Program Analysis

First-year earnings of $50,087 at Oakland University come in 10% above the national median of $45,450 for Marketing programs.

The earnings-to-cost ratio of 9.9x signals a solid financial return — projected decade earnings comfortably exceed the tuition investment.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 11% gap from the optimistic case.

With first-year pay of $50,087 far exceeding the $24,125 median debt, the payback timeline is measured in months, not years.

At #156 of 502 Marketing programs, Oakland University scores above the median — competitive but not a standout.

Earnings grow from $50,087 to $65,296 over five years — a 30% increase that's moderate and in line with typical career progression.

About Oakland University

Oakland University accepts 70% of applicants — an open-access institution by design, serving 12,450 students in Rochester Hills, MI.

See all programs and financial aid at Oakland University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Oakland University

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Oakland University?

A score of 61/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $523,482 in decade earnings vs $590,833 in the optimistic case — a meaningful gap.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →