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Marketing at Ohio State University-Main Campus

Columbus, OH · Public · Bachelor's Degree
70 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
71
Optimistic
70
Base Case
64
Pessimistic
Earnings $56,465/yr (24% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 12.8x earnings multiple (4.3x out-of-state)
Ranked #30 of 502 Marketing programs Top 10%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $679K $657K $579K
Earnings Multiple (In-State) 13.2x 12.8x 11.3x
Earnings Multiple (Out-of-State) 4.4x 4.3x 3.8x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 71 70 64

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$51,436
Out-of-state: $153,460 (4.3x ROI)
4-Year Net Price (After Aid)
$73,168
-42% less than sticker · See by income
Median Debt at Graduation
$20,250
4.3 months of Year 1 earnings
Reported Earnings (5 Year)
$80,070
42% growth from Year 1

Program Analysis

Graduates earn $56,465/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.

The 12.8x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 15% scenario spread suggests disruption would dent but not destroy the earnings outlook.

At $20,250 in median debt against $56,465 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

A #30 ranking out of 502 Marketing programs nationally puts Ohio State University-Main Campus in the top 10% — a strong but not elite position.

The five-year earnings trajectory from $56,465 to $80,070 shows 42% growth, reflecting steady but unremarkable salary progression.

About Ohio State University-Main Campus

With a 51% acceptance rate, Ohio State University-Main Campus is moderately selective, with 44,617 students enrolled in Columbus, OH.

See all programs and financial aid at Ohio State University-Main Campus →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 502 schools offering Marketing →

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) University of Illinois Urbana-Champaign ($69,273) Texas Christian University ($68,497) Boston College ($66,227)

Other Majors at Ohio State University-Main Campus

Computer Engineering ($83,342) Applied Mathematics ($82,523) Computer and Information Sciences, General ($82,448) Industrial Engineering ($80,876) Mechanical Engineering ($79,359) Electrical, Electronics and Communications Engineering ($78,872) Engineering, Other ($78,734) Chemical Engineering ($77,455)

Explore the Trade Alternative

Compare Marketing trade programs on TradeSchoolWorth →

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does Ohio State University-Main Campus's Marketing program score?
A score of 70/100 indicates strong financial outcomes. Ohio State University-Main Campus's Marketing graduates fare well on earnings, job market size, and return on investment.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →