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Marketing at Ohio University-Lancaster Campus

Lancaster, OH · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $55,022/yr (21% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 24.9x earnings multiple (16.8x out-of-state)

Ranked #14 of 502 Marketing programs Top 5%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$633K	$616K	$550K
Earnings Multiple (In-State)	25.6x	24.9x	22.2x
Earnings Multiple (Out-of-State)	17.2x	16.8x	15.0x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	73	72	66

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$24,712

Out-of-state: $36,680 (16.8x ROI)

4-Year Net Price (After Aid)

$24,532

1% less than sticker · See by income

Median Debt at Graduation

$23,416

5.1 months of Year 1 earnings

Reported Earnings (5 Year)

$72,872

32% growth from Year 1

Program Analysis

At $55,022 per year, Marketing graduates from Ohio University-Lancaster Campus earn slightly above the $45,450 national median. The premium is real but not dramatic.

The 24.9x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 13% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The median debt load of $23,416 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

Ranked #14 out of 502 programs, Ohio University-Lancaster Campus's Marketing program lands in the top 5% — a strong signal of graduate success.

The five-year earnings trajectory from $55,022 to $72,872 shows 32% growth, reflecting steady but unremarkable salary progression.

About Ohio University-Lancaster Campus

a smaller institution with 657 students in Lancaster, OH.

See all programs and financial aid at Ohio University-Lancaster Campus →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

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Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does Ohio University-Lancaster Campus's Marketing program score?

A score of 72/100 indicates strong financial outcomes. Ohio University-Lancaster Campus's Marketing graduates fare well on earnings, job market size, and return on investment.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why does Ohio University-Lancaster Campus rank so high for Marketing?

The #14 ranking out of 502 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →