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Marketing at Old Dominion University

Norfolk, VA · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $43,395/yr (-5% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 11.2x earnings multiple (4.2x out-of-state)

Ranked #252 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$555K	$547K	$501K
Earnings Multiple (In-State)	11.3x	11.2x	10.2x
Earnings Multiple (Out-of-State)	4.2x	4.2x	3.8x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	57	56	51

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$49,048

Out-of-state: $130,648 (4.2x ROI)

4-Year Net Price (After Aid)

$56,680

-16% less than sticker · See by income

Median Debt at Graduation

$24,574

6.8 months of Year 1 earnings

Reported Earnings (5 Year)

$58,083

34% growth from Year 1

Program Analysis

At $43,395/yr, Marketing graduates from Old Dominion University land near the $45,450 national average — neither a standout nor a red flag.

With a 11.2x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 10% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $24,574 against $43,395/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #252 ranking among 502 Marketing programs places Old Dominion University in the lower half. Price, proximity, and personal fit become the stronger arguments.

A 34% earnings increase from $43,395 to $58,083 over five years is solid — not a moonshot, but evidence of normal career advancement.

About Old Dominion University

With 91% of applicants admitted, Old Dominion University prioritizes broad access, enrolling 17,521 students in Norfolk, VA.

See all programs and financial aid at Old Dominion University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

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Frequently Asked Questions

What does a 56/100 DegreeOutlook Score mean for Marketing at Old Dominion University?

At 56/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.

Should I worry about AI if I study Marketing at Old Dominion University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →