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Marketing at Purdue University-Main Campus

West Lafayette, IN · Public · Bachelor's Degree
60 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
61
Optimistic
60
Base Case
53
Pessimistic
Earnings $56,668/yr (25% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 14.1x earnings multiple (4.9x out-of-state)
Ranked #181 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $572K $562K $512K
Earnings Multiple (In-State) 14.3x 14.1x 12.8x
Earnings Multiple (Out-of-State) 5.0x 4.9x 4.4x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 61 60 53

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$39,968
Out-of-state: $115,176 (4.9x ROI)
4-Year Net Price (After Aid)
$55,780
-40% less than sticker · See by income
Median Debt at Graduation
$18,274
3.9 months of Year 1 earnings

Program Analysis

At $56,668 per year, Marketing graduates from Purdue University-Main Campus earn slightly above the $45,450 national median. The premium is real but not dramatic.

Every dollar of in-state tuition returns an estimated 14.1x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 11% gap from the optimistic case.

The median debt load of $18,274 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

At #181 of 502 Marketing programs, Purdue University-Main Campus scores above the median — competitive but not a standout.

About Purdue University-Main Campus

Purdue University-Main Campus accepts 50% of applicants, balancing access with selectivity, serving a student body of 39,637 in West Lafayette, IN.

See all programs and financial aid at Purdue University-Main Campus →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 502 schools offering Marketing →

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) University of Illinois Urbana-Champaign ($69,273) Texas Christian University ($68,497) Boston College ($66,227)

Other Majors at Purdue University-Main Campus

Computer Science ($94,786) Computer Engineering ($89,965) Electrical, Electronics and Communications Engineering ($84,300) Industrial Engineering ($81,379) Chemical Engineering ($81,105) Mechanical Engineering ($80,374) Materials Engineering ($78,265) Construction Engineering ($76,966)

Explore the Trade Alternative

Compare Marketing trade programs on TradeSchoolWorth →

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Purdue University-Main Campus?
A score of 60/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $511,582 in decade earnings vs $571,856 in the optimistic case — a meaningful gap.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →