Marketing at Rasmussen University-Illinois

Rockford, IL · Private for-profit · Bachelor's Degree
56 /100
DegreeOutlook Score (Base Case)
56
Optimistic
56
Base Case
50
Pessimistic
Earnings $41,377/yr (-9% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 10.5x earnings multiple
Ranked #254 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $580K $570K $517K
Earnings Multiple 10.7x 10.5x 9.5x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 56 56 50

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$54,184
Median Debt at Graduation
$26,609
7.7 months of Year 1 earnings
Reported Earnings (5 Year)
$61,087
48% growth from Year 1

Program Analysis

First-year earnings of $41,377 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

With a 10.5x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 11% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $26,609 against $41,377/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #254 ranking among 502 Marketing programs places Rasmussen University-Illinois in the lower half. Price, proximity, and personal fit become the stronger arguments.

A 48% earnings increase from $41,377 to $61,087 over five years is solid — not a moonshot, but evidence of normal career advancement.

About Rasmussen University-Illinois

with a smaller student body of 1,330 in Rockford, IL. Pell Grant recipients make up 63% of the student body — a marker of economic diversity.

See all programs and financial aid at Rasmussen University-Illinois →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Rasmussen University-Illinois

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 56/100 DegreeOutlook Score mean for Marketing at Rasmussen University-Illinois?
At 56/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.
Should I worry about AI if I study Marketing at Rasmussen University-Illinois?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →