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Marketing at Rutgers University-New Brunswick

New Brunswick, NJ · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $48,645/yr (7% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 9.6x earnings multiple (4.6x out-of-state)

Ranked #128 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$682K	$659K	$581K
Earnings Multiple (In-State)	9.9x	9.6x	8.4x
Earnings Multiple (Out-of-State)	4.7x	4.6x	4.0x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	64	63	57

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$68,956

Out-of-state: $144,004 (4.6x ROI)

4-Year Net Price (After Aid)

$94,076

-36% less than sticker · See by income

Median Debt at Graduation

$19,500

4.8 months of Year 1 earnings

Reported Earnings (5 Year)

$77,469

59% growth from Year 1

Program Analysis

At $48,645 per year, Marketing graduates from Rutgers University-New Brunswick earn slightly above the $45,450 national median. The premium is real but not dramatic.

At 9.6x the cost of in-state tuition, the ten-year earnings outlook represents a strong return. Not exceptional, but meaningfully positive.

AI risk is moderate — 54% task exposure — and the 15% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The median debt load of $19,500 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

Ranked #128 out of 502 programs, Rutgers University-New Brunswick's Marketing program lands in the top 5% — a strong signal of graduate success.

Earnings growth from $48,645 to $77,469 over five years (59% increase) indicates that graduates in this field see meaningful salary progression.

About Rutgers University-New Brunswick

Rutgers University-New Brunswick accepts 65% of applicants, balancing access with selectivity, with 36,357 students enrolled in New Brunswick, NJ.

See all programs and financial aid at Rutgers University-New Brunswick →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Rutgers University-New Brunswick

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does Rutgers University-New Brunswick's Marketing program score?

This program scores 63/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why does Rutgers University-New Brunswick rank so high for Marketing?

The #128 ranking out of 502 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →