Marketing at Rutgers University-Newark

Newark, NJ · Public · Bachelor's Degree
64 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
65
Optimistic
64
Base Case
57
Pessimistic
Earnings $48,645/yr (7% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 9.9x earnings multiple (4.7x out-of-state)
Ranked #107 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $682K $659K $581K
Earnings Multiple (In-State) 10.3x 9.9x 8.8x
Earnings Multiple (Out-of-State) 4.8x 4.7x 4.1x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 65 64 57

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$66,344
Out-of-state: $141,392 (4.7x ROI)
4-Year Net Price (After Aid)
$77,628
-17% less than sticker · See by income
Median Debt at Graduation
$19,500
4.8 months of Year 1 earnings
Reported Earnings (5 Year)
$77,469
59% growth from Year 1

Program Analysis

Graduates earn $48,645/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.

The earnings-to-cost ratio of 9.9x signals a solid financial return — projected decade earnings comfortably exceed the tuition investment.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 15% gap from the optimistic case.

At $19,500 in median debt against $48,645 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

At #107 of 502 nationally, this is a top-5% Marketing program. Financial outcomes consistently outperform the vast majority of peers.

Five-year earnings of $77,469 show a 59% jump from the $48,645 starting point — strong upward trajectory suggesting real career acceleration.

About Rutgers University-Newark

Rutgers University-Newark has a 79% acceptance rate, making it broadly accessible, serving 7,187 students in Newark, NJ. 56% of students receive Pell Grants, indicating strong socioeconomic diversity.

See all programs and financial aid at Rutgers University-Newark →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Rutgers University-Newark

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Rutgers University-Newark?
A score of 64/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.
Will AI replace Marketing careers?
With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $580,535 in decade earnings vs $681,814 in the optimistic case — a meaningful gap.
What makes Rutgers University-Newark's Marketing program stand out?
Ranked #107 of 502 programs nationally, Rutgers University-Newark lands in the top 25%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →