Marketing at Saginaw Valley State University

University Center, MI · Public · Bachelor's Degree
62 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
63
Optimistic
62
Base Case
56
Pessimistic
Earnings $44,376/yr (-2% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 12.4x earnings multiple (5.3x out-of-state)
Ranked #141 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $621K $606K $542K
Earnings Multiple (In-State) 12.7x 12.4x 11.1x
Earnings Multiple (Out-of-State) 5.4x 5.3x 4.7x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 63 62 56

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$48,960
Out-of-state: $115,008 (5.3x ROI)
4-Year Net Price (After Aid)
$58,328
-19% less than sticker · See by income
Median Debt at Graduation
$25,500
6.9 months of Year 1 earnings
Reported Earnings (5 Year)
$67,719
53% growth from Year 1

Program Analysis

First-year earnings of $44,376 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

The 12.4x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 13% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $25,500 debt-to-$44,376 income ratio translates to about 7 months of earnings. Standard loan terms should handle this comfortably.

Ranked #141 out of 502 programs, Saginaw Valley State University's Marketing offering sits in the upper half but doesn't break into the top tier.

Earnings growth from $44,376 to $67,719 over five years (53% increase) indicates that graduates in this field see meaningful salary progression.

About Saginaw Valley State University

Saginaw Valley State University has a 73% acceptance rate, making it broadly accessible, with a mid-sized student body of 6,004 in University Center, MI.

See all programs and financial aid at Saginaw Valley State University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

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Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does Saginaw Valley State University's Marketing program score?
This program scores 62/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →