Marketing at Saint Cloud State University

Saint Cloud, MN · Public · Bachelor's Degree
64 /100
DegreeOutlook Score (Base Case)
65
Optimistic
64
Base Case
58
Pessimistic
Earnings $47,453/yr (4% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 14.3x earnings multiple
Ranked #104 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $592K $580K $524K
Earnings Multiple 14.6x 14.3x 13.0x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 65 64 58

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$40,468
4-Year Net Price (After Aid)
$57,940
-43% less than sticker · See by income
Median Debt at Graduation
$20,000
5.1 months of Year 1 earnings
Reported Earnings (5 Year)
$64,751
36% growth from Year 1

Program Analysis

At $47,453/yr, Marketing graduates from Saint Cloud State University land near the $45,450 national average — neither a standout nor a red flag.

The 14.3x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 11% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The median debt load of $20,000 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

Ranked #104 out of 502 programs, Saint Cloud State University's Marketing program lands in the top 5% — a strong signal of graduate success.

The five-year earnings trajectory from $47,453 to $64,751 shows 36% growth, reflecting steady but unremarkable salary progression.

About Saint Cloud State University

With 95% of applicants admitted, Saint Cloud State University prioritizes broad access, enrolling 5,181 students in Saint Cloud, MN.

See all programs and financial aid at Saint Cloud State University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

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Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does Saint Cloud State University's Marketing program score?
This program scores 64/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Why does Saint Cloud State University rank so high for Marketing?
The #104 ranking out of 502 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →