Program Analysis
At $52,072 per year, Marketing graduates from San Francisco State University earn slightly above the $45,450 national median. The premium is real but not dramatic.
Every dollar of in-state tuition returns an estimated 21.0x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.
Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 13% gap from the optimistic case.
The median debt load of $12,408 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.
At #21 of 502 nationally, this is a top-5% Marketing program. Financial outcomes consistently outperform the vast majority of peers.
Earnings grow from $52,072 to $73,408 over five years — a 41% increase that's moderate and in line with typical career progression.