Home › Santa Clara University › Marketing

Marketing at Santa Clara University

Santa Clara, CA · Private nonprofit · Bachelor's Degree
61 /100
DegreeOutlook Score (Base Case)
62
Optimistic
61
Base Case
55
Pessimistic
Earnings $58,493/yr (29% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.3x earnings multiple
Ranked #152 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $825K $785K $671K
Earnings Multiple 3.5x 3.3x 2.8x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 62 61 55

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$236,964
4-Year Net Price (After Aid)
$203,836
14% less than sticker · See by income
Median Debt at Graduation
$19,712
4.0 months of Year 1 earnings
Reported Earnings (5 Year)
$100,123
71% growth from Year 1

Program Analysis

Graduates of Santa Clara University's Marketing program earn $58,493/yr in their first year — 29% above the $45,450 national median, a strong market signal for this institution.

At 3.3x tuition cost in decade earnings, the ROI is moderate. This program pays for itself, but it's not a financial slam-dunk.

The 19% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $19,712 in median debt against $58,493 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

A #152 ranking among 502 Marketing programs places Santa Clara University in the middle-to-upper range. Solid, not exceptional.

The $58,493-to-$100,123 earnings arc over five years reflects a 71% gain — well above average career growth for recent graduates.

About Santa Clara University

With a 44% acceptance rate, Santa Clara University is moderately selective, enrolling 6,235 students in Santa Clara, CA.

See all programs and financial aid at Santa Clara University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 502 schools offering Marketing →

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) University of Illinois Urbana-Champaign ($69,273) Texas Christian University ($68,497) Boston College ($66,227)

Other Majors at Santa Clara University

Computer Engineering ($103,804) Management Information Systems and Services ($93,042) Mathematics and Computer Science ($91,851) Civil Engineering ($84,883) Mechanical Engineering ($81,865) Finance and Financial Management Services ($79,929) Accounting and Related Services ($78,417) Economics ($76,606)

Is a Trade Program a Better Fit?

Compare Marketing trade programs on TradeSchoolWorth →

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 61/100 DegreeOutlook Score mean for Marketing at Santa Clara University?
At 61/100, Santa Clara University's Marketing program delivers middling returns. School cost and personal fit become important decision factors.
Should I worry about AI if I study Marketing at Santa Clara University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →