Marketing at Seattle University

Seattle, WA · Private nonprofit · Bachelor's Degree
52 /100
DegreeOutlook Score (Base Case)
53
Optimistic
52
Base Case
46
Pessimistic
Earnings $44,714/yr (-2% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.2x earnings multiple
Ranked #325 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $711K $684K $599K
Earnings Multiple 3.3x 3.2x 2.8x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 53 52 46

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$217,140
4-Year Net Price (After Aid)
$139,208
36% less than sticker · See by income
Median Debt at Graduation
$20,500
5.5 months of Year 1 earnings
Reported Earnings (5 Year)
$79,251
77% growth from Year 1

Program Analysis

At $44,714/yr, Marketing graduates from Seattle University land near the $45,450 national average — neither a standout nor a red flag.

At 3.2x tuition cost in decade earnings, the ROI is moderate. This program pays for itself, but it's not a financial slam-dunk.

The 16% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

The median debt load of $20,500 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

A #325 ranking among 502 Marketing programs places Seattle University in the lower half. Price, proximity, and personal fit become the stronger arguments.

The $44,714-to-$79,251 earnings arc over five years reflects a 77% gain — well above average career growth for recent graduates.

About Seattle University

With 76% of applicants admitted, Seattle University prioritizes broad access, a smaller institution with 4,117 students in Seattle, WA. Financial aid reduces the effective four-year cost to $139,208 — 36% less than the list price.

See all programs and financial aid at Seattle University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Seattle University

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 52/100 DegreeOutlook Score mean for Marketing at Seattle University?
At 52/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.
Should I worry about AI if I study Marketing at Seattle University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →