Program Analysis
Graduates earn $40,244/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.
With a 11.1x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.
The 12% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.
At $23,625 against $40,244/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.
A #235 ranking among 502 Marketing programs places Southern Illinois University-Carbondale in the middle-to-upper range. Solid, not exceptional.
The $40,244-to-$63,690 earnings arc over five years reflects a 58% gain — well above average career growth for recent graduates.