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Marketing at Southwest Minnesota State University

Marshall, MN · Public · Bachelor's Degree

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $48,939/yr (8% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 12.7x earnings multiple

Ranked #172 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$526K	$522K	$483K
Earnings Multiple	12.8x	12.7x	11.7x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	61	60	53

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$41,216

4-Year Net Price (After Aid)

$59,040

-43% less than sticker · See by income

Median Debt at Graduation

$19,747

4.8 months of Year 1 earnings

Reported Earnings (5 Year)

$54,828

12% growth from Year 1

Program Analysis

Graduates earn $48,939/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.

With a 12.7x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 8% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $19,747 in median debt against $48,939 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

A #172 ranking among 502 Marketing programs places Southwest Minnesota State University in the middle-to-upper range. Solid, not exceptional.

The limited growth from $48,939 to $54,828 over five years suggests earnings in this field plateau relatively early in one's career.

About Southwest Minnesota State University

With a 69% acceptance rate, Southwest Minnesota State University is moderately selective, with a smaller student body of 2,045 in Marshall, MN.

See all programs and financial aid at Southwest Minnesota State University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Southwest Minnesota State University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 60/100 DegreeOutlook Score mean for Marketing at Southwest Minnesota State University?

At 60/100, Southwest Minnesota State University's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at Southwest Minnesota State University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →