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Marketing at St Bonaventure University

Saint Bonaventure, NY · Private nonprofit · Bachelor's Degree
48 /100
DegreeOutlook Score (Base Case)
49
Optimistic
48
Base Case
43
Pessimistic
Earnings $41,152/yr (-9% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.8x earnings multiple
Ranked #376 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $633K $616K $550K
Earnings Multiple 3.9x 3.8x 3.4x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 49 48 43

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$160,600
4-Year Net Price (After Aid)
$108,604
32% less than sticker · See by income
Median Debt at Graduation
$27,000
7.9 months of Year 1 earnings
Reported Earnings (5 Year)
$67,978
65% growth from Year 1

Program Analysis

At $41,152/yr, Marketing graduates from St Bonaventure University land near the $45,450 national average — neither a standout nor a red flag.

The 3.8x return on tuition is positive but not overwhelming. Financial outcomes depend on keeping costs close to in-state rates.

AI risk is moderate — 54% task exposure — and the 13% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $27,000 debt-to-$41,152 income ratio translates to about 8 months of earnings. Standard loan terms should handle this comfortably.

At #376 out of 502 programs, St Bonaventure University's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

Earnings growth from $41,152 to $67,978 over five years (65% increase) indicates that graduates in this field see meaningful salary progression.

About St Bonaventure University

With 82% of applicants admitted, St Bonaventure University prioritizes broad access, with a smaller student body of 1,892 in Saint Bonaventure, NY. After financial aid, the average student pays $108,604 over four years — 32% below sticker price.

See all programs and financial aid at St Bonaventure University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 502 schools offering Marketing →

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) University of Illinois Urbana-Champaign ($69,273) Texas Christian University ($68,497) Boston College ($66,227)

Other Majors at St Bonaventure University

Accounting and Related Services ($53,128) Finance and Financial Management Services ($51,244) Business Administration, Management and Operations ($39,937) Journalism ($34,045) Health and Physical Education/Fitness ($27,885) Radio, Television, and Digital Communication ($27,714) Sociology ($23,475)

Explore the Trade Alternative

Compare Marketing trade programs on TradeSchoolWorth →

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does St Bonaventure University's Marketing program score?
This program scores 48/100 — on the lower end for Marketing. Prospective students should carefully weigh costs against likely earnings.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →