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Marketing at St. Mary's University

San Antonio, TX · Private nonprofit · Bachelor's Degree
46 /100
DegreeOutlook Score (Base Case)
47
Optimistic
46
Base Case
40
Pessimistic
Earnings $46,438/yr (2% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 3.5x earnings multiple
Ranked #414 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $513K $510K $474K
Earnings Multiple 3.5x 3.5x 3.3x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 47 46 40

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$144,968
4-Year Net Price (After Aid)
$85,408
41% less than sticker · See by income
Median Debt at Graduation
$24,267
6.3 months of Year 1 earnings
Reported Earnings (4 Year)
$46,161
Small cohort — data may not reflect typical outcomes

Program Analysis

Graduates earn $46,438/yr, roughly in line with the $45,450 national median for Marketing. The value proposition here depends on cost, not earnings.

The 3.5x return on tuition is positive but not overwhelming. Financial outcomes depend on keeping costs close to in-state rates.

AI risk is moderate — 54% task exposure — and the 7% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $24,267 debt-to-$46,438 income ratio translates to about 6 months of earnings. Standard loan terms should handle this comfortably.

At #414 out of 502 programs, St. Mary's University's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

About St. Mary's University

St. Mary's University accepts 89% of applicants — an open-access institution by design, a smaller institution with 1,911 students in San Antonio, TX. 42% of students receive Pell Grants, indicating strong socioeconomic diversity. The average net cost of $85,408 over four years represents a 41% discount from published tuition.

See all programs and financial aid at St. Mary's University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 502 schools offering Marketing →

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) University of Illinois Urbana-Champaign ($69,273) Texas Christian University ($68,497) Boston College ($66,227)

Other Majors at St. Mary's University

Finance and Financial Management Services ($48,018) English Language and Literature, General ($39,752) Business Administration, Management and Operations ($39,105) Political Science and Government ($36,392) Criminology ($33,978) Criminal Justice and Corrections ($30,237) Psychology, General ($28,175) Health and Physical Education/Fitness ($27,978)

Is a Trade Program a Better Fit?

Compare Marketing trade programs on TradeSchoolWorth →

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does St. Mary's University's Marketing program score?
This program scores 46/100 — on the lower end for Marketing. Prospective students should carefully weigh costs against likely earnings.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →