Marketing at State University of New York at Oswego

Oswego, NY · Public · Bachelor's Degree
62 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
63
Optimistic
62
Base Case
56
Pessimistic
Earnings $41,903/yr (-8% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 16.5x earnings multiple (7.7x out-of-state)
Ranked #144 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $591K $579K $523K
Earnings Multiple (In-State) 16.8x 16.5x 14.9x
Earnings Multiple (Out-of-State) 7.9x 7.7x 7.0x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 63 62 56

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$35,076
Out-of-state: $74,716 (7.7x ROI)
4-Year Net Price (After Aid)
$68,924
-96% less than sticker · See by income
Median Debt at Graduation
$20,698
5.9 months of Year 1 earnings
Reported Earnings (5 Year)
$62,670
50% growth from Year 1

Program Analysis

At $41,903/yr, Marketing graduates from State University of New York at Oswego land near the $45,450 national average — neither a standout nor a red flag.

The 16.5x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 11% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The median debt load of $20,698 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

Ranked #144 out of 502 programs, State University of New York at Oswego's Marketing offering sits in the upper half but doesn't break into the top tier.

The five-year earnings trajectory from $41,903 to $62,670 shows 50% growth, reflecting steady but unremarkable salary progression.

About State University of New York at Oswego

With 80% of applicants admitted, State University of New York at Oswego prioritizes broad access, serving 5,618 students in Oswego, NY.

See all programs and financial aid at State University of New York at Oswego →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at State University of New York at Oswego

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Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

How does State University of New York at Oswego's Marketing program score?
This program scores 62/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →