Home › SUNY College at Plattsburgh › Marketing

Marketing at SUNY College at Plattsburgh

Plattsburgh, NY · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $44,607/yr (-2% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 16.2x earnings multiple (7.6x out-of-state)

Ranked #108 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$586K	$575K	$521K
Earnings Multiple (In-State)	16.5x	16.2x	14.7x
Earnings Multiple (Out-of-State)	7.8x	7.6x	6.9x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	65	64	58

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$35,524

Out-of-state: $75,164 (7.6x ROI)

4-Year Net Price (After Aid)

$66,188

-86% less than sticker · See by income

Median Debt at Graduation

$19,500

5.2 months of Year 1 earnings

Reported Earnings (5 Year)

$62,979

41% growth from Year 1

Program Analysis

First-year earnings of $44,607 track close to the $45,450 national median for Marketing programs. This is a middle-of-the-road outcome on salary alone.

With a 16.2x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 11% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $19,500 in median debt against $44,607 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

SUNY College at Plattsburgh ranks #108 among 502 Marketing programs, placing it in the top 5% nationally by our financial outcomes measure.

A 41% earnings increase from $44,607 to $62,979 over five years is solid — not a moonshot, but evidence of normal career advancement.

About SUNY College at Plattsburgh

SUNY College at Plattsburgh has a 75% acceptance rate, making it broadly accessible, a compact campus enrolling 3,789 students in Plattsburgh, NY.

See all programs and financial aid at SUNY College at Plattsburgh →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at SUNY College at Plattsburgh

Explore the Trade Alternative

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 64/100 DegreeOutlook Score mean for Marketing at SUNY College at Plattsburgh?

At 64/100, SUNY College at Plattsburgh's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at SUNY College at Plattsburgh?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is SUNY College at Plattsburgh one of the best schools for Marketing?

Among 502 Marketing programs, SUNY College at Plattsburgh's #108 position reflects consistently above-average results across earnings, ROI, and employment probability.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →