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Public Relations & Advertising at Susquehanna University

Selinsgrove, PA · Private nonprofit · Bachelor's Degree · Public Relations, Advertising, and Applied Communication

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $36,632/yr (-7% vs median)

AI Risk High (51% exposed)

Job Market Very Large (161,400 openings/yr)

ROI 2.3x earnings multiple

Ranked #169 of 183 Public Relations & Advertising programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$536K	$531K	$494K
Earnings Multiple	2.3x	2.3x	2.1x
Probability of Field Employment	62%	55%	40%
DegreeOutlook Score	32	32	34

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$229,600

4-Year Net Price (After Aid)

$106,156

54% less than sticker · See by income

Median Debt at Graduation

$27,000

8.8 months of Year 1 earnings

Reported Earnings (5 Year)

$52,169

42% growth from Year 1

Program Analysis

Susquehanna University's Public Relations & Advertising program produces graduates earning $36,632/yr — within striking distance of the $39,349 national average for this field.

An earnings multiple of 2.3x means the program roughly breaks even in financial terms over ten years. Non-financial factors need to justify the investment.

AI risk is moderate — 51% task exposure — and the 8% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $27,000 debt-to-$36,632 income ratio translates to about 9 months of earnings. Standard loan terms should handle this comfortably.

At #169 out of 183 programs, Susquehanna University's financial outcomes for Public Relations & Advertising trail the majority of peers. The value case depends on other factors.

The five-year earnings trajectory from $36,632 to $52,169 shows 42% growth, reflecting steady but unremarkable salary progression.

About Susquehanna University

A 79% acceptance rate means Susquehanna University is accessible to most applicants, with a smaller student body of 2,120 in Selinsgrove, PA. The average net cost of $106,156 over four years represents a 54% discount from published tuition.

See all programs and financial aid at Susquehanna University →

Top Career Paths

Human resources managers $140,030/yr

Public relations managers $138,520/yr

Training and development managers $127,090/yr

View all 17 career paths with salary ranges and AI risk →

Compare & Explore

Public Relations & Advertising at Other Schools

Other Majors at Susquehanna University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does Susquehanna University's Public Relations & Advertising program score?

This program scores 32/100 — on the lower end for Public Relations & Advertising. Prospective students should carefully weigh costs against likely earnings.

How vulnerable is Public Relations & Advertising to AI automation?

AI won't 'replace' Public Relations & Advertising careers outright, but it is likely to reduce the number of job openings. We model 51% task exposure, which compresses field employment probability in our scenarios.

How affordable is Public Relations & Advertising at Susquehanna University after financial aid?

Sticker price is $229,600, but the average net cost is $106,156 — a 54% discount. For students who qualify for aid, this program is considerably more affordable than it appears.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →