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Marketing at Tennessee Technological University

Cookeville, TN · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $39,990/yr (-12% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 12.6x earnings multiple (6.3x out-of-state)

Ranked #324 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$511K	$509K	$474K
Earnings Multiple (In-State)	12.7x	12.6x	11.7x
Earnings Multiple (Out-of-State)	6.4x	6.3x	5.9x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	53	52	47

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$40,336

Out-of-state: $80,464 (6.3x ROI)

4-Year Net Price (After Aid)

$56,828

-41% less than sticker · See by income

Median Debt at Graduation

$16,177

4.9 months of Year 1 earnings

Reported Earnings (5 Year)

$50,694

27% growth from Year 1

Program Analysis

Tennessee Technological University's Marketing program produces graduates earning $39,990/yr — within striking distance of the $45,450 national average for this field.

With a 12.6x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 7% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

Loan repayment is a non-issue here — $16,177 in median debt clears quickly against $39,990 in annual earnings.

A #324 ranking among 502 Marketing programs places Tennessee Technological University in the lower half. Price, proximity, and personal fit become the stronger arguments.

A 27% earnings increase from $39,990 to $50,694 over five years is solid — not a moonshot, but evidence of normal career advancement.

About Tennessee Technological University

A 83% acceptance rate means Tennessee Technological University is accessible to most applicants, serving 8,495 students in Cookeville, TN.

See all programs and financial aid at Tennessee Technological University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Tennessee Technological University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 52/100 DegreeOutlook Score mean for Marketing at Tennessee Technological University?

At 52/100, the score looks reasonable — but Marketing is a high-scoring field overall. Compared to peers, this program's earnings and ROI fall below the median.

Should I worry about AI if I study Marketing at Tennessee Technological University?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →