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Marketing at Texas A & M University-Commerce

Commerce, TX · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $30,024/yr (-34% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 14.5x earnings multiple (6.4x out-of-state)

Ranked #394 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$594K	$582K	$525K
Earnings Multiple (In-State)	14.8x	14.5x	13.1x
Earnings Multiple (Out-of-State)	6.6x	6.4x	5.8x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	48	47	45

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$40,104

Out-of-state: $90,504 (6.4x ROI)

4-Year Net Price (After Aid)

$45,072

-12% less than sticker · See by income

Reported Earnings (5 Year)

$57,491

91% growth from Year 1

Program Analysis

First-year earnings of $30,024 place Texas A & M University-Commerce below the $45,450 national median for Marketing — worth weighing against tuition and cost of living.

Every dollar of in-state tuition returns an estimated 14.5x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 12% gap from the optimistic case.

Ranked #394 of 502 Marketing programs, Texas A & M University-Commerce falls below the median. Stronger options exist, though cost and location may compensate.

Five-year earnings of $57,491 show a 91% jump from the $30,024 starting point — strong upward trajectory suggesting real career acceleration.

About Texas A & M University-Commerce

Texas A & M University-Commerce accepts 93% of applicants — an open-access institution by design, with a mid-sized student body of 8,249 in Commerce, TX. Pell Grant recipients make up 40% of the student body — a marker of economic diversity.

See all programs and financial aid at Texas A & M University-Commerce →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Texas A & M University-Commerce

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Texas A & M University-Commerce?

A score of 47/100 indicates below-average financial outcomes for Marketing. Earnings, ROI, or AI risk factors are pulling the score down.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $525,485 in decade earnings vs $594,028 in the optimistic case — a meaningful gap.

Can you still earn well with Marketing from Texas A & M University-Commerce?

First-year earnings trail the national median, but starting salary isn't the full picture. Regional cost of living, career trajectory, and tuition cost all factor in. Check the five-year earnings data when available.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →