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Marketing at Texas Southern University

Houston, TX · Public · Bachelor's Degree
42 /100
DegreeOutlook Score (Base Case) — assumes in-state tuition
42
Optimistic
42
Base Case
40
Pessimistic
Earnings $26,973/yr (-41% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 14.8x earnings multiple (6.2x out-of-state)
Ranked #461 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $551K $544K $498K
Earnings Multiple (In-State) 15.0x 14.8x 13.6x
Earnings Multiple (Out-of-State) 6.3x 6.2x 5.7x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 42 42 40

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)
$36,692
Out-of-state: $87,092 (6.2x ROI)
4-Year Net Price (After Aid)
$78,936
-115% less than sticker · See by income
Median Debt at Graduation
$28,750
12.8 months of Year 1 earnings
Reported Earnings (5 Year)
$50,742
88% growth from Year 1

Program Analysis

Texas Southern University's Marketing graduates start at $26,973/yr, trailing the $45,450 national average by 41%. The program's value hinges on affordability.

With a 14.8x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 10% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At a 1.1x debt-to-first-year-earnings ratio, loan repayment extends well beyond graduation. Financial aid and income-driven plans become important considerations.

A #461 ranking among 502 Marketing programs places Texas Southern University in the lower half. Price, proximity, and personal fit become the stronger arguments.

The $26,973-to-$50,742 earnings arc over five years reflects a 88% gain — well above average career growth for recent graduates.

About Texas Southern University

A 93% acceptance rate means Texas Southern University is accessible to most applicants, with a mid-sized student body of 6,619 in Houston, TX. 71% of students receive Pell Grants, indicating strong socioeconomic diversity.

See all programs and financial aid at Texas Southern University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 502 schools offering Marketing →

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) University of Illinois Urbana-Champaign ($69,273) Texas Christian University ($68,497) Boston College ($66,227)

Other Majors at Texas Southern University

Clinical/Medical Laboratory Science/Research and Allied Professions ($54,327) Finance and Financial Management Services ($53,873) Computer and Information Sciences, General ($44,995) Social Work ($42,333) Business Administration, Management and Operations ($40,304) Accounting and Related Services ($36,961) Liberal Arts and Sciences, General Studies and Humanities ($34,661) Health and Medical Administrative Services ($34,332)

Explore the Trade Alternative

Compare Marketing trade programs on TradeSchoolWorth →

Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What does a 42/100 DegreeOutlook Score mean for Marketing at Texas Southern University?
At 42/100, the financial outlook is modest. Higher-scoring Marketing programs exist, though non-financial factors may justify this choice.
What's the payoff timeline for a Marketing degree from Texas Southern University?
At $28,750 in median debt, graduates carry 13 months of starting salary in loans. Income-driven repayment plans may be relevant for many borrowers.
Should I worry about AI if I study Marketing at Texas Southern University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Is Texas Southern University a good choice for Marketing despite lower starting pay?
Starting salary is one data point. If Texas Southern University's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →