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Marketing at Texas State University

San Marcos, TX · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $48,072/yr (6% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 13.7x earnings multiple (6.8x out-of-state)

Ranked #78 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$648K	$629K	$559K
Earnings Multiple (In-State)	14.2x	13.7x	12.2x
Earnings Multiple (Out-of-State)	7.0x	6.8x	6.0x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	67	66	60

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$45,800

Out-of-state: $92,840 (6.8x ROI)

4-Year Net Price (After Aid)

$65,752

-44% less than sticker · See by income

Median Debt at Graduation

$20,000

5.0 months of Year 1 earnings

Reported Earnings (5 Year)

$72,788

51% growth from Year 1

Program Analysis

Graduates earn $48,072/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.

The 13.7x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 14% scenario spread suggests disruption would dent but not destroy the earnings outlook.

At $20,000 in median debt against $48,072 in first-year earnings, graduates can expect to clear their loan balance in under six months of full earnings.

Ranked #78 out of 502 programs, Texas State University's Marketing program lands in the top 5% — a strong signal of graduate success.

Earnings growth from $48,072 to $72,788 over five years (51% increase) indicates that graduates in this field see meaningful salary progression.

About Texas State University

Texas State University has a 89% acceptance rate, making it broadly accessible, with 34,547 students enrolled in San Marcos, TX.

See all programs and financial aid at Texas State University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Texas State University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does Texas State University's Marketing program score?

This program scores 66/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why does Texas State University rank so high for Marketing?

The #78 ranking out of 502 programs is driven by strong financial outcomes — graduates earn well, debt is manageable relative to income, and the job market supports the field.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →