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Public Relations & Advertising at Texas State University

San Marcos, TX · Public · Bachelor's Degree · Public Relations, Advertising, and Applied Communication

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $40,411/yr (3% vs median)

AI Risk High (51% exposed)

Job Market Very Large (161,400 openings/yr)

ROI 12.3x earnings multiple (6.1x out-of-state)

Ranked #51 of 183 Public Relations & Advertising programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$571K	$562K	$516K
Earnings Multiple (In-State)	12.5x	12.3x	11.3x
Earnings Multiple (Out-of-State)	6.2x	6.1x	5.6x
Probability of Field Employment	62%	55%	40%
DegreeOutlook Score	55	54	54

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$45,800

Out-of-state: $92,840 (6.1x ROI)

4-Year Net Price (After Aid)

$65,752

-44% less than sticker · See by income

Median Debt at Graduation

$19,536

5.8 months of Year 1 earnings

Reported Earnings (5 Year)

$57,471

42% growth from Year 1

Program Analysis

Texas State University's Public Relations & Advertising program produces graduates earning $40,411/yr — within striking distance of the $39,349 national average for this field.

With a 12.3x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 10% difference between AI scenarios reflects partial automation exposure. Some Public Relations & Advertising career paths face displacement, but others in the field are more insulated.

Loan repayment is a non-issue here — $19,536 in median debt clears quickly against $40,411 in annual earnings.

A #51 ranking among 183 Public Relations & Advertising programs places Texas State University in the middle-to-upper range. Solid, not exceptional.

A 42% earnings increase from $40,411 to $57,471 over five years is solid — not a moonshot, but evidence of normal career advancement.

About Texas State University

A 89% acceptance rate means Texas State University is accessible to most applicants, one of the larger campuses at 34,547 students in San Marcos, TX.

See all programs and financial aid at Texas State University →

Top Career Paths

Human resources managers $140,030/yr

Public relations managers $138,520/yr

Training and development managers $127,090/yr

View all 17 career paths with salary ranges and AI risk →

Compare & Explore

Public Relations & Advertising at Other Schools

Other Majors at Texas State University

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 54/100 DegreeOutlook Score mean for Public Relations & Advertising at Texas State University?

At 54/100, Texas State University's Public Relations & Advertising program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Public Relations & Advertising at Texas State University?

The 51% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →