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Specialized Sales at Texas Tech University

Lubbock, TX · Public · Bachelor's Degree · Specialized Sales, Merchandising and Marketing Operations

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $36,686/yr (0% vs median)

AI Risk High (43% exposed)

Job Market Very Large (499,600 openings/yr)

ROI 11.2x earnings multiple (5.4x out-of-state)

Ranked #15 of 42 Specialized Sales programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Specialized Sales graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$535K	$531K	$494K
Earnings Multiple (In-State)	11.3x	11.2x	10.4x
Earnings Multiple (Out-of-State)	5.5x	5.4x	5.0x
Probability of Field Employment	50%	45%	35%
DegreeOutlook Score	55	54	53

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$47,408

Out-of-state: $97,804 (5.4x ROI)

4-Year Net Price (After Aid)

$80,284

-69% less than sticker · See by income

Median Debt at Graduation

$21,500

7.0 months of Year 1 earnings

Reported Earnings (5 Year)

$53,186

45% growth from Year 1

Program Analysis

At $36,686/yr, Specialized Sales graduates from Texas Tech University land near the $36,662 national average — neither a standout nor a red flag.

Every dollar of in-state tuition returns an estimated 11.2x in decade earnings — an exceptional ratio that places this among the highest-ROI Specialized Sales programs nationally.

Some AI exposure exists in Specialized Sales's typical career paths, with 43% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 8% gap from the optimistic case.

Median debt of $21,500 represents roughly 7 months of the $36,686 starting salary — a manageable burden by most borrower standards.

At #15 of 42 Specialized Sales programs, Texas Tech University scores above the median — competitive but not a standout.

Earnings grow from $36,686 to $53,186 over five years — a 45% increase that's moderate and in line with typical career progression.

About Texas Tech University

With 71% of applicants admitted, Texas Tech University prioritizes broad access, one of the larger campuses at 32,446 students in Lubbock, TX.

See all programs and financial aid at Texas Tech University →

Top Career Paths

Marketing managers $161,030/yr

Models $89,990/yr

First-line supervisors of non-retail sales workers $84,130/yr

View all 11 career paths with salary ranges and AI risk →

Compare & Explore

Specialized Sales at Other Schools

Other Majors at Texas Tech University

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Specialized Sales at Texas Tech University?

A score of 54/100 puts this program in competitive territory — solid outcomes, though not at the top of the Specialized Sales field.

Will AI replace Specialized Sales careers?

With 43% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $493,550 in decade earnings vs $535,354 in the optimistic case — a meaningful gap.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →