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Marketing at Texas Wesleyan University

Fort Worth, TX · Private nonprofit · Bachelor's Degree
30 /100
DegreeOutlook Score (Base Case)
30
Optimistic
30
Base Case
27
Pessimistic
Earnings $28,332/yr (-38% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 2.8x earnings multiple
Ranked #501 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption		 Base Case
Gradual AI		 Pessimistic
Aggressive AI
10-Year Earnings $408K $418K $409K
Earnings Multiple 2.7x 2.8x 2.7x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 30 30 27

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$151,736
4-Year Net Price (After Aid)
$77,592
49% less than sticker · See by income
Median Debt at Graduation
$23,000
9.7 months of Year 1 earnings

Program Analysis

Starting salaries of $28,332/yr fall 38% below the $45,450 national median for Marketing. The financial case depends heavily on whether tuition compensates.

At 2.8x tuition cost, the financial math is tight. Decade earnings don't dramatically exceed what you paid, making school choice and aid packages critical.

The -0% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $23,000 against $28,332/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #501 ranking among 502 Marketing programs places Texas Wesleyan University in the lower half. Price, proximity, and personal fit become the stronger arguments.

About Texas Wesleyan University

With a 62% acceptance rate, Texas Wesleyan University is moderately selective, with a smaller student body of 1,671 in Fort Worth, TX. 41% of students receive Pell Grants, indicating strong socioeconomic diversity. Financial aid reduces the effective four-year cost to $77,592 — 49% less than the list price.

See all programs and financial aid at Texas Wesleyan University →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Compare this program → View all 502 schools offering Marketing →

Marketing at Other Schools

University of Pennsylvania ($82,553) Georgetown University ($74,819) Bucknell University ($70,868) Washington University in St Louis ($70,819) Villanova University ($69,633) University of Illinois Urbana-Champaign ($69,273) Texas Christian University ($68,497) Boston College ($66,227)

Other Majors at Texas Wesleyan University

Accounting and Related Services ($59,399) Bilingual, Multilingual, and Multicultural Education ($56,738) Finance and Financial Management Services ($52,178) Teacher Education and Professional Development, Specific Subject Areas ($47,272) Criminal Justice and Corrections ($44,328) Business Administration, Management and Operations ($40,117) Management Sciences and Quantitative Methods ($33,097) Psychology, General ($27,981)

Is a Trade Program a Better Fit?

Compare Marketing trade programs on TradeSchoolWorth →

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What does a 30/100 DegreeOutlook Score mean for Marketing at Texas Wesleyan University?
At 30/100, the financial outlook is modest. Higher-scoring Marketing programs exist, though non-financial factors may justify this choice.
Should I worry about AI if I study Marketing at Texas Wesleyan University?
The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.
Is Texas Wesleyan University a good choice for Marketing despite lower starting pay?
Starting salary is one data point. If Texas Wesleyan University's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →