Marketing at The Catholic University of America

Washington, DC · Private nonprofit · Bachelor's Degree
54 /100
DegreeOutlook Score (Base Case)
55
Optimistic
54
Base Case
48
Pessimistic
Earnings $52,392/yr (15% vs median)
AI Risk Very High (54% exposed)
Job Market Very Large (204,300 openings/yr)
ROI 2.9x earnings multiple
Ranked #272 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

Optimistic
No Disruption
Base Case
Gradual AI
Pessimistic
Aggressive AI
10-Year Earnings $680K $657K $579K
Earnings Multiple 3.0x 2.9x 2.6x
Probability of Field Employment 50% 44% 32%
DegreeOutlook Score 55 54 48

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)
$223,336
4-Year Net Price (After Aid)
$131,192
41% less than sticker · See by income
Median Debt at Graduation
$27,000
6.2 months of Year 1 earnings
Reported Earnings (5 Year)
$78,716
50% growth from Year 1

Program Analysis

Graduates earn $52,392/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.

An earnings multiple of 2.9x means the program roughly breaks even in financial terms over ten years. Non-financial factors need to justify the investment.

AI risk is moderate — 54% task exposure — and the 15% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $27,000 debt-to-$52,392 income ratio translates to about 6 months of earnings. Standard loan terms should handle this comfortably.

At #272 out of 502 programs, The Catholic University of America's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

Earnings growth from $52,392 to $78,716 over five years (50% increase) indicates that graduates in this field see meaningful salary progression.

About The Catholic University of America

The Catholic University of America has a 84% acceptance rate, making it broadly accessible, a compact campus enrolling 3,063 students in Washington, DC. After financial aid, the average student pays $131,192 over four years — 41% below sticker price.

See all programs and financial aid at The Catholic University of America →

Top Career Paths

Marketing managers $161,030/yr
Sales managers $138,060/yr
Advertising and promotions managers $126,960/yr
View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at The Catholic University of America

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

How does The Catholic University of America's Marketing program score?
A score of 54/100 reflects decent absolute metrics, but The Catholic University of America trails the majority of Marketing programs on relative rankings. Context matters more than the raw number.
How vulnerable is Marketing to AI automation?
AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.
Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →