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Marketing at The University of Tennessee-Martin

Martin, TN · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $36,397/yr (-20% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 12.9x earnings multiple (8.1x out-of-state)

Ranked #350 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$530K	$526K	$486K
Earnings Multiple (In-State)	13.0x	12.9x	11.9x
Earnings Multiple (Out-of-State)	8.2x	8.1x	7.5x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	51	50	46

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$40,832

Out-of-state: $64,992 (8.1x ROI)

4-Year Net Price (After Aid)

$41,196

-1% less than sticker · See by income

Median Debt at Graduation

$17,048

5.6 months of Year 1 earnings

Reported Earnings (5 Year)

$52,397

44% growth from Year 1

Program Analysis

At $36,397 per year, Marketing graduates from The University of Tennessee-Martin earn below the $45,450 national average. Lower costs or geographic factors may offset the earnings gap.

The 12.9x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 8% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The median debt load of $17,048 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

At #350 out of 502 programs, The University of Tennessee-Martin's financial outcomes for Marketing trail the majority of peers. The value case depends on other factors.

The five-year earnings trajectory from $36,397 to $52,397 shows 44% growth, reflecting steady but unremarkable salary progression.

About The University of Tennessee-Martin

With 87% of applicants admitted, The University of Tennessee-Martin prioritizes broad access, with a smaller student body of 4,600 in Martin, TN.

See all programs and financial aid at The University of Tennessee-Martin →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at The University of Tennessee-Martin

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does The University of Tennessee-Martin's Marketing program score?

A score of 50/100 reflects decent absolute metrics, but The University of Tennessee-Martin trails the majority of Marketing programs on relative rankings. Context matters more than the raw number.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why are Marketing earnings lower at The University of Tennessee-Martin?

Lower starting pay at The University of Tennessee-Martin may reflect local labor market conditions rather than program quality. Many graduates see convergence with national averages within 3-5 years.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →