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Marketing at The University of Texas at Austin

Austin, TX · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $59,428/yr (31% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 15.1x earnings multiple (4.1x out-of-state)

Ranked #5 of 502 Marketing programs Top 1%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$736K	$707K	$615K
Earnings Multiple (In-State)	15.8x	15.1x	13.2x
Earnings Multiple (Out-of-State)	4.3x	4.1x	3.6x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	75	74	67

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$46,712

Out-of-state: $171,112 (4.1x ROI)

4-Year Net Price (After Aid)

$78,712

-69% less than sticker · See by income

Median Debt at Graduation

$19,625

4.0 months of Year 1 earnings

Reported Earnings (5 Year)

$88,998

50% growth from Year 1

Program Analysis

First-year earnings of $59,428 put The University of Texas at Austin's Marketing program 31% above the national median of $45,450 — one of the higher-earning programs in this field.

Every dollar of in-state tuition returns an estimated 15.1x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 17% gap from the optimistic case.

With first-year pay of $59,428 far exceeding the $19,625 median debt, the payback timeline is measured in months, not years.

Ranked #5 of 502 Marketing programs nationally, The University of Texas at Austin sits in the top 1% — one of the strongest programs in the country by financial outcomes.

Earnings grow from $59,428 to $88,998 over five years — a 50% increase that's moderate and in line with typical career progression.

About The University of Texas at Austin

The University of Texas at Austin accepts 29% of applicants — selective, though not ultra-competitive, serving a student body of 42,100 in Austin, TX.

See all programs and financial aid at The University of Texas at Austin →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

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Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at The University of Texas at Austin?

This program scores 74/100 — placing it among the stronger programs for Marketing nationally. The score reflects above-average earnings, manageable AI risk, and solid financial return.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $614,759 in decade earnings vs $736,389 in the optimistic case — a meaningful gap.

What makes The University of Texas at Austin's Marketing program stand out?

Ranked #5 of 502 programs nationally, The University of Texas at Austin lands in the top 1%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →