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Marketing at The University of Texas at Dallas

Richardson, TX · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $51,384/yr (13% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 10.5x earnings multiple (3.8x out-of-state)

Ranked #113 of 502 Marketing programs Top 25%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$630K	$614K	$548K
Earnings Multiple (In-State)	10.8x	10.5x	9.4x
Earnings Multiple (Out-of-State)	3.9x	3.8x	3.4x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	65	64	58

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$58,256

Out-of-state: $160,256 (3.8x ROI)

4-Year Net Price (After Aid)

$69,740

-20% less than sticker · See by income

Median Debt at Graduation

$16,969

4.0 months of Year 1 earnings

Reported Earnings (5 Year)

$71,437

39% growth from Year 1

Program Analysis

The University of Texas at Dallas's Marketing graduates start at $51,384/yr — above the $45,450 national average, though not by a wide margin.

Every dollar of in-state tuition returns an estimated 10.5x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 13% gap from the optimistic case.

Loan repayment is a non-issue here — $16,969 in median debt clears quickly against $51,384 in annual earnings.

At #113 of 502 nationally, this is a top-5% Marketing program. Financial outcomes consistently outperform the vast majority of peers.

Earnings grow from $51,384 to $71,437 over five years — a 39% increase that's moderate and in line with typical career progression.

About The University of Texas at Dallas

The University of Texas at Dallas's 65% acceptance rate reflects moderate selectivity, with 21,317 students enrolled in Richardson, TX.

See all programs and financial aid at The University of Texas at Dallas →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at The University of Texas at Dallas

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at The University of Texas at Dallas?

A score of 64/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $548,194 in decade earnings vs $630,239 in the optimistic case — a meaningful gap.

What makes The University of Texas at Dallas's Marketing program stand out?

Ranked #113 of 502 programs nationally, The University of Texas at Dallas lands in the top 25%. The ranking reflects a combination of graduate earnings, return on investment, and job market alignment.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →