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Public Relations & Advertising at The University of Texas at El Paso

El Paso, TX · Public · Bachelor's Degree · Public Relations, Advertising, and Applied Communication

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $33,280/yr (-15% vs median)

AI Risk High (51% exposed)

Job Market Very Large (161,400 openings/yr)

ROI 12.5x earnings multiple (4.8x out-of-state)

Ranked #140 of 183 Public Relations & Advertising programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Public Relations & Advertising graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$485K	$486K	$460K
Earnings Multiple (In-State)	12.4x	12.5x	11.8x
Earnings Multiple (Out-of-State)	4.8x	4.8x	4.5x
Probability of Field Employment	62%	55%	40%
DegreeOutlook Score	41	40	44

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$38,976

Out-of-state: $102,048 (4.8x ROI)

4-Year Net Price (After Aid)

$42,904

-10% less than sticker · See by income

Median Debt at Graduation

$20,200

7.3 months of Year 1 earnings

Reported Earnings (5 Year)

$45,106

36% growth from Year 1

Program Analysis

Starting salaries of $33,280/yr fall 15% below the $39,349 national median for Public Relations & Advertising. The financial case depends heavily on whether tuition compensates.

With a 12.5x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 5% difference between AI scenarios reflects partial automation exposure. Some Public Relations & Advertising career paths face displacement, but others in the field are more insulated.

At $20,200 against $33,280/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #140 ranking among 183 Public Relations & Advertising programs places The University of Texas at El Paso in the lower half. Price, proximity, and personal fit become the stronger arguments.

A 36% earnings increase from $33,280 to $45,106 over five years is solid — not a moonshot, but evidence of normal career advancement.

About The University of Texas at El Paso

The University of Texas at El Paso has a 100% acceptance rate, making it broadly accessible, with 20,547 students enrolled in El Paso, TX. With 61% of students on Pell Grants, the campus draws from a broad economic spectrum.

See all programs and financial aid at The University of Texas at El Paso →

Top Career Paths

Human resources managers $140,030/yr

Public relations managers $138,520/yr

Training and development managers $127,090/yr

View all 17 career paths with salary ranges and AI risk →

Compare & Explore

Public Relations & Advertising at Other Schools

Other Majors at The University of Texas at El Paso

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 40/100 DegreeOutlook Score mean for Public Relations & Advertising at The University of Texas at El Paso?

At 40/100, the financial outlook is modest. Higher-scoring Public Relations & Advertising programs exist, though non-financial factors may justify this choice.

Should I worry about AI if I study Public Relations & Advertising at The University of Texas at El Paso?

The 51% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Is The University of Texas at El Paso a good choice for Public Relations & Advertising despite lower starting pay?

Starting salary is one data point. If The University of Texas at El Paso's tuition is significantly below average, the ROI calculation can still work — lower earnings paired with lower costs can be a reasonable trade.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →