Home › The University of Texas at San Antonio › Marketing

Marketing at The University of Texas at San Antonio

San Antonio, TX · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $36,862/yr (-19% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 15.8x earnings multiple (6.5x out-of-state)

Ranked #251 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$578K	$567K	$515K
Earnings Multiple (In-State)	16.1x	15.8x	14.3x
Earnings Multiple (Out-of-State)	6.6x	6.5x	5.9x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	56	56	51

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$35,964

Out-of-state: $87,860 (6.5x ROI)

4-Year Net Price (After Aid)

$44,936

-25% less than sticker · See by income

Median Debt at Graduation

$20,500

6.7 months of Year 1 earnings

Reported Earnings (5 Year)

$58,952

60% growth from Year 1

Program Analysis

Starting salaries of $36,862/yr fall 19% below the $45,450 national median for Marketing. The financial case depends heavily on whether tuition compensates.

The 15.8x earnings multiple means ten-year projected earnings exceed tuition cost by an order of magnitude. By pure financial math, this is a standout.

AI risk is moderate — 54% task exposure — and the 11% scenario spread suggests disruption would dent but not destroy the earnings outlook.

The $20,500 debt-to-$36,862 income ratio translates to about 7 months of earnings. Standard loan terms should handle this comfortably.

Ranked #251 out of 502 programs, The University of Texas at San Antonio's Marketing offering sits in the upper half but doesn't break into the top tier.

Earnings growth from $36,862 to $58,952 over five years (60% increase) indicates that graduates in this field see meaningful salary progression.

About The University of Texas at San Antonio

The University of Texas at San Antonio has a 88% acceptance rate, making it broadly accessible, with 29,675 students enrolled in San Antonio, TX. 42% of students receive Pell Grants, indicating strong socioeconomic diversity.

See all programs and financial aid at The University of Texas at San Antonio →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at The University of Texas at San Antonio

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

How does The University of Texas at San Antonio's Marketing program score?

This program scores 56/100, reflecting respectable but not exceptional financial outcomes for Marketing graduates.

How vulnerable is Marketing to AI automation?

AI won't 'replace' Marketing careers outright, but it is likely to reduce the number of job openings. We model 54% task exposure, which compresses field employment probability in our scenarios.

Why are Marketing earnings lower at The University of Texas at San Antonio?

Lower starting pay at The University of Texas at San Antonio may reflect local labor market conditions rather than program quality. Many graduates see convergence with national averages within 3-5 years.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →