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Marketing at Trinity University

San Antonio, TX · Private nonprofit · Bachelor's Degree

DegreeOutlook Score (Base Case)

Optimistic

Base Case

Pessimistic

Earnings $55,928/yr (23% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 3.0x earnings multiple

Ranked #288 of 502 Marketing programs

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$629K	$612K	$547K
Earnings Multiple	3.1x	3.0x	2.7x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	55	54	48

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition (Sticker)

$205,408

4-Year Net Price (After Aid)

$94,600

54% less than sticker · See by income

Median Debt at Graduation

$22,541

4.8 months of Year 1 earnings

Reported Earnings (5 Year)

$72,509

30% growth from Year 1

Program Analysis

At $55,928 per year, Marketing graduates from Trinity University earn slightly above the $45,450 national median. The premium is real but not dramatic.

The financial case is thin at 3.0x — decade earnings barely exceed the cost of attendance. The value proposition here is driven by factors beyond pure ROI.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 13% gap from the optimistic case.

The median debt load of $22,541 represents less than half a year of starting salary — among the lightest debt-to-income ratios we track.

Ranked #288 of 502 Marketing programs, Trinity University falls below the median. Stronger options exist, though cost and location may compensate.

Earnings grow from $55,928 to $72,509 over five years — a 30% increase that's moderate and in line with typical career progression.

About Trinity University

A 28% acceptance rate puts Trinity University in competitive admissions territory, with a smaller student body of 2,518 in San Antonio, TX. Financial aid reduces the effective four-year cost to $94,600 — 54% less than the list price.

See all programs and financial aid at Trinity University →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at Trinity University

Is a Trade Program a Better Fit?

For students who prefer applied learning, trade programs can deliver strong earnings with significantly less debt and shorter time to employment.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at Trinity University?

This program scores 54/100 — a respectable number in isolation, but it ranks in the bottom half of Marketing programs nationally. The field is competitive, and stronger options exist.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $547,144 in decade earnings vs $628,568 in the optimistic case — a meaningful gap.

Is Trinity University a hidden gem for Marketing?

After financial aid, the average student pays $94,600 over four years — 54% below the $205,408 sticker price. That gap makes the ROI significantly better than published tuition suggests.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →