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Marketing at University of Akron Main Campus

Akron, OH · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $47,740/yr (5% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 11.2x earnings multiple (8.3x out-of-state)

Ranked #160 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$585K	$574K	$520K
Earnings Multiple (In-State)	11.4x	11.2x	10.2x
Earnings Multiple (Out-of-State)	8.5x	8.3x	7.5x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	62	61	55

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$51,196

Out-of-state: $68,956 (8.3x ROI)

4-Year Net Price (After Aid)

$59,924

-17% less than sticker · See by income

Median Debt at Graduation

$24,000

6.0 months of Year 1 earnings

Reported Earnings (5 Year)

$63,842

34% growth from Year 1

Program Analysis

Graduates earn $47,740/yr, edging above the $45,450 national average for Marketing — a modest premium that suggests solid regional demand.

Every dollar of in-state tuition returns an estimated 11.2x in decade earnings — an exceptional ratio that places this among the highest-ROI Marketing programs nationally.

Some AI exposure exists in Marketing's typical career paths, with 54% of job tasks potentially affected. The pessimistic scenario still projects solid returns, with a 11% gap from the optimistic case.

Median debt of $24,000 represents roughly 6 months of the $47,740 starting salary — a manageable burden by most borrower standards.

At #160 of 502 Marketing programs, University of Akron Main Campus scores above the median — competitive but not a standout.

Earnings grow from $47,740 to $63,842 over five years — a 34% increase that's moderate and in line with typical career progression.

About University of Akron Main Campus

University of Akron Main Campus has a 71% acceptance rate, making it broadly accessible, with a mid-sized student body of 10,011 in Akron, OH.

See all programs and financial aid at University of Akron Main Campus →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

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Not every career requires a four-year degree. Trade programs in related fields can offer competitive salaries with a fraction of the student loan burden.

Frequently Asked Questions

What is the DegreeOutlook Score for Marketing at University of Akron Main Campus?

A score of 61/100 puts this program in competitive territory — solid outcomes, though not at the top of the Marketing field.

Will AI replace Marketing careers?

With 54% of typical job tasks exposed to AI, this is one of the higher-risk fields. Our pessimistic scenario projects $520,093 in decade earnings vs $585,430 in the optimistic case — a meaningful gap.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →