Home › University of Alabama at Birmingham › Marketing

Marketing at University of Alabama at Birmingham

Birmingham, AL · Public · Bachelor's Degree

DegreeOutlook Score (Base Case) — assumes in-state tuition

Optimistic

Base Case

Pessimistic

Earnings $39,348/yr (-13% vs median)

AI Risk Very High (54% exposed)

Job Market Very Large (204,300 openings/yr)

ROI 16.5x earnings multiple (6.7x out-of-state)

Ranked #166 of 502 Marketing programs Top 50%

How AI Changes the Outlook

Three scenarios based on how aggressively AI disrupts the career paths available to Marketing graduates.

	Optimistic No Disruption	Base Case Gradual AI	Pessimistic Aggressive AI
10-Year Earnings	$596K	$584K	$527K
Earnings Multiple (In-State)	16.9x	16.5x	14.9x
Earnings Multiple (Out-of-State)	6.8x	6.7x	6.0x
Probability of Field Employment	50%	44%	32%
DegreeOutlook Score	60	60	55

10-Year Earnings Projection

*Year 1 uses actual reported earnings. Scenarios diverge as AI impact compounds over time.

4-Year Tuition, In-State (Sticker)

$35,328

Out-of-state: $87,456 (6.7x ROI)

4-Year Net Price (After Aid)

$70,908

-101% less than sticker · See by income

Median Debt at Graduation

$22,072

6.7 months of Year 1 earnings

Reported Earnings (5 Year)

$62,426

59% growth from Year 1

Program Analysis

At $39,348/yr, Marketing graduates from University of Alabama at Birmingham land near the $45,450 national average — neither a standout nor a red flag.

With a 16.5x return on in-state tuition over ten years, the financial case for this program is compelling by virtually any measure.

The 12% difference between AI scenarios reflects partial automation exposure. Some Marketing career paths face displacement, but others in the field are more insulated.

At $22,072 against $39,348/yr in earnings, the debt burden is moderate. Most graduates should manage repayment without extended financial strain.

A #166 ranking among 502 Marketing programs places University of Alabama at Birmingham in the middle-to-upper range. Solid, not exceptional.

The $39,348-to-$62,426 earnings arc over five years reflects a 59% gain — well above average career growth for recent graduates.

About University of Alabama at Birmingham

With 88% of applicants admitted, University of Alabama at Birmingham prioritizes broad access, serving 12,118 students in Birmingham, AL.

See all programs and financial aid at University of Alabama at Birmingham →

Top Career Paths

Marketing managers $161,030/yr

Sales managers $138,060/yr

Advertising and promotions managers $126,960/yr

View all 9 career paths with salary ranges and AI risk →

Compare & Explore

Marketing at Other Schools

Other Majors at University of Alabama at Birmingham

Consider the Trade Route?

Trade programs often mean less time in school, lower student debt, and hands-on career paths that tend to be more resilient to AI disruption.

Frequently Asked Questions

What does a 60/100 DegreeOutlook Score mean for Marketing at University of Alabama at Birmingham?

At 60/100, University of Alabama at Birmingham's Marketing program delivers middling returns. School cost and personal fit become important decision factors.

Should I worry about AI if I study Marketing at University of Alabama at Birmingham?

The 54% AI task exposure score is above average. Our model shows this affecting job availability more than salaries — graduates may face stiffer competition for fewer positions.

Scores use College Scorecard earnings, BLS employment projections, and AI task-exposure research. See full methodology →